One of my favoutite newsletters comes from Jn Dalitz Ceo of the Sphinxx network which provides support and services to assist businesswomen in managing their work and life priorities, and leadership development to help them scale the heights in their careers.
During the week, Jen pricked my attention when she linked to a recent article by Forbes detailing how successful women in the US have set their own rules for success in aworld where this has not happened before.
It’s also timely for many marketers to remember that most of these women are the new breed of baby boomer: the healthiest, wealthiest, best educated group of women in history. The represent a inestimable opportunity for businesses to gorw and prosper in the next decade.
Groundbreakers yesterday and today
According to Forbes, when these women entered business and law two and three decades ago they were groundbreakers in setting a stage for women in the workplace today. At the time, there were no rules for how to succeed–or even a definition of what success for a woman meant–because it had never been done before.
In the article, Campbell Soup senior vice president, law and government affairs Ellen Kaden, agreed, “We knew we had to be twice as good, twice as reliable, and twice as tough-minded as the bright young men who surrounded us, and we worked like horses to prove our worth,” “But few of us had any idea of what success might look like, or feel like, for people like us,” she said.
It was Kaden, along with other women of her generation, who have created their own rules for success. Some of her colleagues include Bridget Healy, executive vice president and chief legal officer of ING, Deborah McWhinney, president of Citi Personal Banking and Wealth Management at Citigroup; and Vicki O’Meara, executive vice president and chief legal and compliance officer at Pitney Bowes. While they all came from very different backgrounds and work in unrelated fields, their rules for success are surprisingly similar. Six of the key steps they took were:
•Draw on Strengths Gleaned from Parents
•Don’t Over-Plan Your Career
•Learn From Personal Struggles to Take Everything in Stride
•Find Your Own Leadership Style
•Don’t Let Naysayers Stop You From Doing What You Want
•A Loving Husband, Children and Friends Can Help You Bolster Your Career, Not Detract From It
For many Australian women, these step can be lights to guide them forward, while their male colleagues may like to take the time to ponder on what is really takes for a women to succeed.