How Murray made his mother-in-law very happy
Have you ever thought of touching your mother-in-law’s heart by giving her an oven? Well this is how one man connected with a woman and is reaping the benefits.
Murray Richardson is a 40 something senior sales manager with the Korean company LG Electronics and he knows his kitchen appliances. But when he’s not travelling the world finding new products for LG to sell to Australian retailers and consumers, he’s married with kids. And he has a mother-in-law.
We got around to talking about this important relationship when I met him on the LG stand at Sydney’s Good Food and Wine Show, last Friday morning. It was early and I had been part of the media pack watching chef Darren Simpson demonstrate LG’s new fridges, ovens and cooktops.
It was then that he was given the insight that was to change his life so dramatically. He decided to offer the free oven to his mother-in-law, a woman who actually needed one.
What did Murray do that was so transformative to the relationship after 18 years?
According to John Gray in his multi-million dollar best seller ‘Men Are From Mars, Women Are From Venus‘, “The most frequently expressed complaint women have about men is that they don’t listen.”
Murray ‘heard’ that his mother-in-law need a new oven, and being in a position to act, he went one better by giving her what she needed. In return Murray can expect:
- Blue-ribbon authentic product endorsement directly to at least 15 of her female friends, who will most likely tell another 15 women each about this marvellous experience which happened to one of their tribe. In total, Murray’s action will potentially reach 225 women associated with his mother-in-law by word of mouth
- For every woman (such as myself) who hears this tale from Murray, similar word-of-mouth reach through our tribes
- Additional reach of hundreds of thousands as I write about this and it becomes live through the social media
- Free meals at his parents-in-law’s home indefinitely
- A warm feeling from his mother-in-law for the next little while
The takeout from this is simple: if you have the time, listen carefully to every woman you meet with the understanding that women are primarily driven by relationships and the desire to help.
So if you can listen to her, then she will help you: in ways you could never imagine.