I know a lot of guys would like to get inside a womans’ mind ( I often have trouble getting into my own from time to time) so if you are up for it study this fact:

A woman’s brain has four times as many connections between the left and right hemispheres as that of a man’s.

In fact tell that to your wife tonight and watch her smile.

And then come back to the office and ask yourself “how can I use this essential fact to make more profit for my company (and at the same time, make the world a better place).”

Below is a roadmap to guide you through the process of learning how female brain connection should affect the marketing of your business:

1.  The exponential increase in connection means that women take in that many times the number of signals through the brain.  Now that’s a challenge for you, because it also means the filter she has in place to reject all of the world’s frippery is taciturn, like a curmudgeonly little troll standing between you and her “take action” button.  The words you use in your advertising and the experience you create in your store have to be remarkable enough to penetrate that filter and plant themselves in the reward behavior area of her brain.

2.  All of those incoming signals are hurtling down the express lane of a superhighway into her right brain – the home of emotional memory, intuition, and experience.  She’s not only reading your advertising or web copy; she’s attaching feelings to it.  One critical word can make the difference between driving her to flip the page or compelling her to pick up the phone and find out where your store is located.

3.  Studies show that because of this brain wiring, women actually have a heightened sense of pain.  She’s constantly comparing her current situation to folders in the right-brain file drawer of experience; not only does she pull up a memory, she re-enacts the feelings connected with it.

And her emotional memory is so strong, she doesn’t even have to had the experience herself – all she has to do is hear the story from a friend or family member, and she stores it as thought it were her own.

So when you are sitting in your next sales and marketing meeting or briefing your advertising agency, tort out these fact and check to see if they are advanced as you in understanding women. If not, it’s definitely time for a change.

This entry was posted on Thursday, April 19th, 2012 at 2:34 pm and is filed under My Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.