It’s now five years since I launched www.connectedwomen.net.au, Australia’s first website that talked to women about consumer electronics technology. In 2007, I was greeted by many howls of derision from traditional male executives within the CE industry who thought it was amusing that a site such as ConnectedWomen would even be contemplated.
I was even told by the marketing manager of a large Korean company, that it would never succeed because all the decisions about CE products were made by the (male) Asian factory managers and they didn’t believe that women were interested in technology.
Then, there was the boardroom meeting I attended at a Japanese company in Sydney’s western suburbs where once again, the male centric team could only respond to my presentation on ConnectedWomen with underming jokes.
Those were the days! Today, the ConnectedWomen site is the fastest growing property in the Connected Digital Media online portfolio and we are on the cusp of launching it into the Asian market, following the successful launch in New Zealand late last year.
I am taking this direction because it makes good business sense. Not only is the women’s economy bigger than the economies of India and China combined, women control over 85% of all consumer purchasing across every brand category. Women also represent the majority of the online market. Any entrepreneur ignores these facts at their peril.
So, if you are willing to put your corporate toe in the women’s world, I just came across this great initiative to help you better connect with women. On May 2, the only radio program in Australia dedicated to discussing, profiling and encouraging the business woman.
Presented by Amanda Rose and Hazel Theocharous, ‘The Business Woman’ will broadcast every Wednesday 12pm-2pm on Alive 90.5FM. According to Rose and Theocharous, the Business Woman is specifically targeted for those serious about success and provides a wonderful opportunity for male marketers hesitant about entering the women’s market to begin to understand it better.
The content will focus on educating women about what works and what doesn’t work and being open and objective about all the issues a businesswoman faces on her way to the top.
Of course, you can also read more about ‘The Business Woman’ and other great female entrepreneurs on www.connectedwomen.net.au.