Last week I introduced you to the PANKS, those women who live outside the world of traditional motherhood that will be celebrated on Sunday. Now, you need to start thinking about the women who are also tired of carrying a label that may have worked for their mothers or grandmothers, but is no good for them.
Amanda Caroll is a professional Mum who believes that the traditional badge of Single Mum needs to be kicked to the kerb. Why?
“In my humble opinion, it carries baggage. Negative baggage” says Amanda.
“It seems to imply that you are alone, but I don’t feel alone. I am grateful to my network of friends and family that surround me supporting me during this season of my life.
I have an amazing Nanny and friend that my kids love. It takes a pretty special person to show up at someone’s house at 6am…and greet the kids when they wake up, feed the breakfast, and get them dressed for the day. She is special!
So, I don’t feel “single”. I feel more intentional in my motherhood than I ever have before. I embrace it and take it seriously.”
If you think that Amanda is just a working mother having a bad day, think again. She is a professional communicator with her own US radio show as well as being a professional speaker where she encourages women to approach motherhood as a profession.
To put Amanda’s work into a local perspective, have a look at these statistics from a seminal Report by the Australian Chamber of Commerce & Industry (AWCCI)
According to the Report. the number of women who run their own businesses has doubled since 2007.
These women are comprised of a variety of demographics but you can believe that many of them will be PRO Mums.
The research, which was open only to women business owners also found that:
• 78% of women left their positions at middle to upper level management level to start their business
• 33% employ staff
• 27% have an annual turnover of more than $250,000
• 42% started their business with less than $5,000
• 51% now need capital to grow their business
These are the women walking into your stores today, deciding what products they need for their business and their personal life and what they want more than anything is for you and your sales team to take them seriously.